With Spring coming around the corner and the ice fishing season shorter than ever....Nick has been busy in the lab. A new improved line...

It's been slow to make ice, it feels like it's been winter for awhile, but it's the first day there has been enough to be out and luckily...

Welcome the Pearl Collection. The benefit of custom lures, these single hook 7" lures come with all the benefits of tough materials for...

3 new Maulers dropped today. We now have the ever popular FIREFLY in all 3 sizes. It's Friday, so at our house it's a GOLD RUSH kind of...

The Fireball Mauler is now up on the website! First come First serve......

This week's regular Musky Lure giveaway got A LOT of attention. So we answered with THE BOSS MUSKY MAULER! It's currently in stock in...

Congratulations to Adam Schoolmeester on winning this Sunday's giveaway! Hope to see you with the big one!

The weather may look and feel like Christmas, so we've been busy building in the toy shop! 5 new Musky Maulers were just added to the...